The Beckhams Launch A New Fragrance

The couple that does everything together stays together! In a joint venture, David and Victoria Beckham launched a new fragrance, Intimately Beckham, in the U.S. on Thursday. The "his and hers" scents, created with Coty Inc., follows David Beckham's fragrance for men released a year ago.

"Why is this different from any other celebrity fragrance? The fact that [I] have spent a lot of time checking all the details," said Victoria "Posh" Beckham, according to Women's Wear Daily. "We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process."

Victoria has also been dabbling in the fashion design industry, nurturing a lifestyle brand called DVB, which will include everything from jeans and sunglasses. But the fragrance business is no small feat. Industry sources tell WWD that the Beckham franchise of scents will generate $100 million this year and probably double by next year.